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赛事商业化/俱乐部运营 1

  For an ancient city like Beijing with many must-sees, foreign tourists know the major sites that they will set foot on.今晚意大利杯焦点战 However, for some, the hidden gems in secret corners of this sprawling metropolis are what they really need to see.

  

  Visitors walk the hotongs with Beijing Hutong Trips.(Photo provided to China Daily)

  For an ancient city like Beijing with many must-sees, foreign tourists know the major sites that they will set foot on. However, for some, the hidden gems in secret corners of this sprawling metropolis are what they really need to see.

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  After living in Beijing for three and half years, Cesar Casellas Martinez saw the untapped opportunity of offering an authentic local tour service, jumped off the wagon of working for a tour company and started Beijing Hutong Trips with a Chinese partner.

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  Starting in January, the 34-year-old Spaniard designed eight different walking tour routes, two bike tour routes and sidecar routes. Each route was designed for different needs, with one purpose – to help visitors explore authentic local life in Beijing.

  "Being a photographer and a tourist guide, I'm always trying to find ways to combine my passions. With this project I could offer something special to expats who want to see the real Beijing, " he said.

  At first he gave free tours to friends in Beijing, but through word of mouth, more people turned up for the excursions. Now offering tours from 190 yuan and up, Casellas leads the way through hutongs, a network of labyrinthine lanes and alleys in the city's center. Staying away from the most commercialized and touristy spots, he always manages to wow visitors with old houses tucked away in ancient alleys, local restaurants offering authentic flavors that aren't in restaurant guide books and newly-sprung Western-style brew pubs and cocktail bars scattered on old streets.

  "When I first started, I just wanted to build good social networks with businesses as well as establishing a good image for my company for long-term development, so I'd offer trial tours for free. Now people have seen it, they like it, and they recommend me to others, so our business is now growing, " he said.

  "Since we offer tours in Chinese, English and Spanish, we even have local Chinese participating on our tours to see their city in a fresh angle," Casellas said.

  Andrea Gottschalk, an expat who lives in Beijing, found Casellas' tour a great way for her to re-discover Beijing.

  "The bike tour has been one of the best experiences I've had, being able to see the hutongs from within with Cesar' comments and explanations is a must-do both for tourists and expats, " she said.

评论留言

  1. 谢敏泽
    网友谢敏泽留言:
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  1. 王伟宁
    网友王伟宁留言:
    客服态度很好,发货也很快,体验非常满意。 质量超出预期,非常值得购买,下次还会再来。
  1. 程军欣
    网友程军欣留言:
    Great value for the price. Will definitely buy again. Great value for the price. Will definitely buy again.

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